Defining and expressing who we are
In 2025, we set out to answer a simple but important question: who is BHN, and what makes us different?
As our organisation continued to grow and evolve, we recognised the opportunity to better define and articulate the identity at the heart of our work. Through extensive consultation with employees, consumer advisors, clients and partners, we explored how people perceive BHN and what makes our organisation unique.
This work culminated in a clear expression of who we are and the difference we seek to make: Better health and wellbeing, built around community.
This idea now sits at the heart of our refreshed brand, providing a foundation for how we communicate our purpose, tell our story and represent BHN.
Our refreshed brand is being rolled out progressively across the BHN and will continue to evolve alongside BHN and the communities we serve. On this page, you'll find some of the key elements that make up the BHN brand.
Who we are today
What makes us BHN and how we bring it to life.
BHN supports people and families at different stages of life and works with communities to strengthen health and wellbeing.
We provide and coordinate healthcare, wellbeing and community support in ways that are flexible and delivered in local communities. People may connect with BHN at different points in their lives, depending on their needs and eligibility, and we support both short-term and ongoing engagement.
We work across health, wellbeing and community services to make it easier to access the right care and support, improving coordination and reducing the complexity of navigating services.
As a not-for-profit organisation, BHN focuses on strengthening services and improving access, quality and outcomes for communities. Our approach is trauma-informed, culturally safe and inclusive, including neuro-affirming practice.
We deliver a broad, integrated range of services including GP and nursing care, oral health, mental health and alcohol and other drug support, therapies and lifestyle support, as well as disability, aged care, family services, housing and social and community support.
We are a trusted community health provider, delivering essential services and working with partners to strengthen the systems that support individuals, families and communities.
The BHN difference
What makes us BHN and how we bring it to life.
Supporting every stage of life
As part of our brand refresh, we looked at how we could organise and present our diverse range of services in a way that is clear, intuitive and easy to navigate. Our Stages of Life approach brings our services together around the different stages of people’s lives, alongside the work we do with communities and organisations.
Young People
Health, mental health and wellbeing support that helps young people stay connected, navigate change and make informed choices.
Older Adults
Coordinated health, wellbeing and in-home support, that helps people stay connected, maintain independence where possible and live well in their community.
A calmer, more human look and feel
We evolved our visual identity to make BHN more recognisable and consistent, and to improve the experience of people engaging with our print and digital materials.
We simplified our colour palette, introduced clearer approaches to layout and typography, developed a recognisable brand device to connect our materials, and adopted more authentic imagery and a softer visual expression.
Together, these changes create a visual identity that feels calm, connected and human. You’ll see this new visual approach throughout this Annual Report.
As we embed the brand across BHN, we look forward to building greater recognition and strengthening how people see, understand and experience us.
